From meme-maker to high fashion collaboration.


If you've been to Instagram in the past few weeks, you have probably seen your feed being swept by hilarious, oversized jacket memes. 

Y’all need to take notes @lukasabbat #lukasabbat

A post shared by May (@itsmaysmemes) on

 

The author, @itsmaysmemes, a 16 years old girl from Hawaii, has now become a pretty big "name" in the fashion world. Thanks to her memes and an on-point sense of what's trendy, she now has taken a part in a collaboration with HBX, for a massive Outerwear Editior and yes, you've guessed it, the highlight of the editorial are enormous jackets. Except for this time, these ones are not edited out, they are made this way. (See the title photo)

Are you gonna follow this trend? Try out some gigantic jackets? If yes, tag us @impaviidstore for a feature on our blog and social media!


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